We carry out research in order to gain an insight into your competition and process the information for your benefit.
We spend hours of time researching behind the scenes. The aim is to have a better understanding of who you are, your vision and your purpose.
We closely engage your clients in the development process.
Your brand identity contributes to the perception of the company in the eyes of the world. It is important that we discuss the look and feel of the business together with the visible elements of your brand such as color, design, and logo, that identify and distinguish your brand with the customer.
Our graphics and media team will liase with you to discuss and contemplate requirements for components that make up your brand, including logos and packaging, and brand equity.
By creating a consistent identity, your company is in effect ensuring recognition. This can help improve customer awareness and increase competitive edge.
We take into consideration the following when building your brand:
Brand target audience, brand mission statement, competitors in your industry niche, qualities & benefits your brand offers, brand/logo and tagline, brand message and pitch.